Nikos Kazantzakis wrote, “Crete’s mystery is extremely deep. Whoever sets foot on this island senses a mysterious force branching warmly and beneficently through his veins, senses his soul begin to grow.” The moment you set foot on the island, you feel the island’s welcoming embrace. Its rich history, breathtaking landscapes, and enchanting locals attract millions of visitors from around the world on an annual basis. Although tourism undoubtedly has benefited the local community, it has increased environmental problems and unintended cultural shifts.

While identifying and rectifying environmental problems are commonplace, cultural shifts are elusive and difficult to correct. Traditional farming…

Photo by Mahdi Dastmard on Unsplash

As in many areas, no one method can guarantee success with a company’s social media efforts. That said, a systematic approach can assist with improving the odds in your favor.


“If you fail to plan, you are planning to fail.” — Benjamin Franklin

Ben Franklin’s quote hits the mark in today’s cyber battle for eyeballs. It is always best to be taking action, but a little planning can go a long way. So, planning becomes crucial for success. Key components of your plan require understanding your objectives, customers, and competitors.


“To know thyself is the beginning of wisdom” —…

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Seismic Shift

The Great Recession stirs memories of lost life savings, foreclosed homes, and bailouts of the very firms that exacerbated the problem. “Toxic assets” and “too big to fail” became part of the daily vernacular while a whole generation of young professionals grew to mistrust large financial institutions. Yet, a seismic shift occurred in the wake of the Great Recession. A flood of regulations, a rise in unemployed professionals seeking new ways to apply their skills, and the launch of the smartphone brought about the next evolutionary phase in fintech.

The disruption that occurred after the Great Recession forever changed the…

Photo by Zachary Young on Unsplash

I never enjoyed working from home. Work and daily living tended to intertwine and meld into one. I end up working way too long and ignoring more important parts of my life. Unfortunately, the stay-at-home order made working from home the current reality.

The work day started like any other day. I began by searching for music on YouTube to keep me focused on work. It was always a bit of a task to find music that allowed me to concentrate on work while not distracting me. This particular day, the appropriate music for the day came quite quickly. With…

Hristos Stavrou

Freelance B2B writer with work experience in financial modeling, strategic planning, business process improvement, analytics and data storytelling

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